Is this the case for you too?
When the word "media" is mentioned, the first thought that comes to mind is "Oh, media". What happens after that? There will be no follow-up after that.
Quite strange. It’s a word that we talk about every day, but we never seem to bother to think about it deeply.
Are TV, Douyin, and public accounts really everything?
Isn’t it like this? The media we usually talk about is just like this. We scroll through our Moments in the early morning, listen to the radio on the way to and from get off work, and laze on the sofa to catch up on TV dramas at night. We look at whichever direction the information comes from.
However, if you believe that this is the whole thing, then in certain situations, you may suddenly encounter lag.
For example, during the last meeting, the operations director suddenly announced: "We need to increase our investment in private media." At that time, I was stunned. Private domain? media? What are these things? Didn’t we just say that the budget will no longer be given to the public account?
"That meaning" that suddenly appears in the workplace
Later I realized that the “media” people were talking about was not the “media” in my mind at all.
It can become a channel, a live broadcast room, a WeChat group, or even a screen used to play advertisements in the elevator. As long as it can reach people and sell items, in such a scenario, it is "media".
It also plays the role of a middleman, connecting various resources, and playing a role in brokering business. It is a platform that allows you to find suppliers within the industry. It also has the title of "media", but it is not engaged in news production, but only dedicated to the production of connections.
When I first became aware of it, I was really confused. I feel that this word is like a chameleon, lying on the big tree of the workplace, changing a color when changing a leaf.
What’s even more shocking: It can actually be a “thing”?
When I repaired my computer, the hard drive was damaged. Friends who work in technology claimed: "Facing damage to stored materials, data is worrying." I couldn't help but think... What exactly is stored? substance? Shouldn't this be something that your TV station should be responsible for?
He pointed to the dark hard drive.
. It turns out that within the scope of technology, it is a medium. CDs, USB flash drives, and old-fashioned tapes are all "things" that carry information. Information needs to belong somewhere, and that belonging is also called media.
Translated from the Greek word "ancestor", medium originally means "middle". The one in the middle, whether it is a person or an object, a platform or a tool, all falls into this category.
Later, I found that I also became a "media"
Quite absurd.
People who are currently engaged in creation will put pictures, audio and video materials into a folder, and call this folder the "media library". When I write articles, the pictures I use to accompany them are all uploaded from this "media library". In this case, I have undoubtedly become a participant who is using "media".
In social media, there is my homepage, my account, scattered thoughts, and blurred photos. When they are gathered together, they can be called a personal media collection.
In the past, I felt that the "media" was far away, like CCTV or the People's Daily, the kind of door that could not be entered to find out what was going on.
Now, “Media” is on my phone. Even, I am.
So what does this word mean?
It's a bit messy to write this. Forget it, let’s stop organizing things.
Probably:
1. In the beginning , it was a TV newspaper and the big world outside.
2. Later , it became a channel, an intermediary, and a means of connecting resources in the workplace.
Later, it was first a hard disk, and then it became a compact disc, which is the cold thing specially used to store data.
At this moment, as a material folder, it is me, and it is the tiny glimmer of light that exists on everyone’s screen.
The same word holds completely different worlds.
Next time, when you hear "media" or "media" again, don't nod your head in a hurry. First, let’s take a look at which world he is talking about.
If you get it wrong, you will really make a joke.
The friend who misunderstood "storage media" as "storage media" and went to buy a mobile hard drive is still made fun of by us to this day. Although the hard drive he purchased did come in handy.
You see, even the jokes are puns. This word is enough for you to appreciate for a lifetime.
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