“Strong and spicy, spicy and exciting”: the taste code of Yanbang cuisine
When talking about Sichuan food, the first thing most people think of is the hot pot in Chengdu or the sweet-skinned duck in Leshan.
However, in the field of Sichuan cuisine, Zigong firmly occupies a position that cannot be shaken due to its very unique style of "rich flavor, spicy and exciting taste".
Known as the "Hometown of Chinese Salted Cuisine"; #00B42A Sichuan Zigong has a taste. The taste is due to the historical heritage of salt, as well as the food culture formed by the unique conditions. These many factors together create that shining "food business card" #722ED1.
A living fossil of taste in the millennium salt city: from well salt to dining table
The food story of Zigong begins with deep wells.
The historical process of well salt production for more than 2,000 years has not only created the eye-catching splendor of the "Millennium Salt City", but also led to the creation of a system with unique style and characteristics called Yanbang Cuisine #1677FF.
In the past, wealthy salt merchants were very picky about their diet. They sought out famous chefs from all over the world and used the most exquisite techniques and the freshest ingredients to create a batch of dishes with exquisite workmanship and rich and mellow taste.
This kind of food culture was born from the salt industry economy mentioned by #F53F3F, which gave Zigong cuisine a unique "elaboration" and "atmosphere" from the beginning.
Nowadays, this accumulation of history has been transformed into a "living culture" that can be tasted and read, flowing through the spicy #722ED1 flavor of every dish.
A new path for industrial integration: creating a museum that can be tasted
To keep this ancient taste fresh for a long time, we cannot do without a solid industrial foundation.
Zigong is unique in the integration of traditional food and modern industries. It first built an area starting from planting and breeding, then built the content of food processing, and further developed to cover catering services. Finally, it also established a complete industrial chain in the cultural and tourism integration field.
Here, food is no longer limited to the dining table, but extends to the core of the cultural and tourism experience.
Visitors can adopt an innovative "food +" approach to learn about the past history of the salt industry and taste authentic dishes in the Yanbang Cuisine Museum and Experience Hall.
This kind of composite tourism product with the style of "food + museum" makes the Yanbang cuisine with its "rich and fragrant flavor" touchable and can be felt, and has truly achieved the in-depth integrated development of "food + cultural tourism".
New consumption scene: a tactile and tactile map of Yanbang food
In Zigong, tasting delicious food is a three-dimensional feast for the senses.
Zigong relies on the four unique cultural characteristics of "salt, dragon, lamp and food" to continuously innovate in consumption scenarios, thereby promoting the development of food experience to a higher level.
Some are the "Yanbang Food Map" #F53F3F that connects the core scenic spots and historical districts, and some are the regularly held Yanbang Food Culture Festival #00B42A, both of which give tourists reasons to "come in and stay."
What is more worthy of people's expectations is that the local area is taking advantage of the rare opportunity of building the Sichuan-style catering innovation and development pioneer zone to carry out renovation and upgrading of the specialty food district, cleverly integrating elements covering the three aspects of culture, food and tourism, thereby carefully creating new and lively consumer landmarks, so that every trip to find food can be full of unexpected surprises.
From the careful cultivation of famous dishes, from the careful cultivation of famous restaurants, from the careful cultivation of famous banquets, to the inheritance and innovation of intangible cultural heritage, to the inheritance and innovation of time-honored brands, Zigong is using an open vision and pragmatic actions to promote Yanbang cuisine from local to national, and spread its fragrance to the world.
When you taste that spicy bite with your mouth, you will taste not only the authentic Sichuan flavor, but also a vibrant and interesting salt industry epic.
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