Huawei becomes the sales champion in the first half of 2025: the inevitable development of Hongmeng ecological foundation and technology accumulation
In the first half of 2025, the domestic smartphone market has shown a competitive landscape, and a valuable list has given a staged answer. Huawei has successfully reached the top with a market share of 17.2%. This is not only a leader in digital aspects, but also a confirmation of its strength after years of technological research and brand remodeling. After an in-depth analysis of the quarterly data, it can be seen that Huawei's strong momentum in the first quarter has laid the foundation for winning the championship throughout the year. Such an advantage at the beginning clearly reflects the market's high recognition of Huawei's Mate series, which is marked with a specific color, and another Pura series flagship model, which is marked with a specific color. Even though the second quarter encountered supply chain adjustments and short-term fluctuations in the new product stage, Huawei quickly launched a precise market promotion strategy to stabilize user expectations. At present, the industry is widely paying attention to the ecological completion process of native HarmonyOS NEXT, which is regarded as a key factor in whether Huawei can continue to be in the leading position in the second half of the year. Looking in the long run, Huawei relies on its advantages in full-stack technology research and development starting from chip design, through operating system links, and up to cloud computing. Its leading position in the market is still supported by profound underlying logic.
Xiaomi is firmly in second place: strategic breakthrough under the full ecological empowerment of Renqijia
Xiaomi, with a share of 17.0%, followed closely behind, with an extremely small gap between it and the top player, showing strong market resilience. In the second quarter, it successfully counterattacked and rose to the top spot. The core driving force for this was the initial success of its strategy of "full ecology for people, cars, and homes". Xiaomi Auto's out-of-circuit influence is not simply a linkage between brands, but the creation of an intelligent experience across terminals, which in turn promotes its core mobile phone business. From the perspective of product composition matrix, Xiaomi digital series and Redmi series have maintained very high competitiveness in their respective price ranges. Their quality measurement standard system has gained widespread trust in the market with the help of continuous lean production management in recent years. In particular, Xiaomi has a deep accumulation in the field of AIoT, which has made its mobile phone products more and more stable in the smart home control center. This kind of ecological synergy is the core innovation highlight that distinguishes Xiaomi from other competing products, which is an important manifestation of the so-called domestic product innovation. With the upcoming iPhone new product period, Xiaomi has already gained a precious and unparalleled opportunity for itself in the competition for the annual championship with its amazing performance in the first half of the year.
Vivo ranks among the top three: in-depth development of blue factory technology and precise card positioning of iQOO
From the middle of this year, which is the W24-W29 period, the weekly list has achieved six consecutive wins. It can be seen that the brand called Blue Factory, its product rhythm and market promotion strategy are in the most ideal cycle. Its success is not a random coincidence, but the result of long-term investment in key areas such as imaging, design, and operating systems. At present, new products like iQOO Z10 Turbo Pro+ have their own plans, and this plan reflects the precise understanding of the needs of the performance player group. Vivo has strict requirements on quality control standards , which results in its products having extremely high circulation efficiency at the channel end and user trust. This quality strength from the inside out is a solid guarantee for its ability to achieve higher rankings in the second half of the year.
Apple ranks fourth: brand value behind off-season performance and expectations for the second half of the year
Ranked fourth is Apple with a 15.0% share. Considering that the first half of the year is generally a slow sales season in its product cycle, this result actually highlights its strong brand positioning value and user stickiness. As the number of revelations about the iPhone 17 series continues to increase, expectations for its new design language and potential functional innovations are continuing to accumulate, which provides a strong impetus for its return in the traditional peak sales seasons of Q3 and Q4. As a benchmark in the global technology industry, Apple has demonstrated technical advantages in the deep integration of application processors, namely A-series chips, with operating systems, and thus still occupies an irreplaceable position in the high-end market that is not easily replaced. In the second half of the year, competition in the domestic high-end machine market will become even more intense due to this situation.
OPPO ranks among the top five: Breakthroughs in the Find series and high growth of OnePlus demonstrate innovative vitality
OPPO is in the fifth position with a share of 14.7%, but the gap between it and the fourth place is only 0.3%. This can clearly see how fierce the competition is. This year, OPPO has a performance worthy of recognition, especially the most outstanding performance, which is the Find X8 series. What is also worthy of attention is the Reno14 series. These two series have achieved obvious results in terms of high-end breakthroughs and mid-range sales. For several consecutive weeks, the Reno14 series has been the best-selling domestic mobile phone, even surpassing the iPhone in the same period in terms of weekly sales of single products. This strongly proves OPPO’s precise user insights in fashion design and imaging experience. The sub-brand OnePlus, although this is a specific name, showed a year-on-year sales growth in the first half of the year, with a growth rate of 31%, and this growth rate ranked first in the industry. This is due to the support it has received from the supply chain and channels after returning to OPPO, and the "no compromise" product concept it has always adhered to.
Inventory for the first half of 2025: Stock competition and pattern reshaping dominated by domestic products
Looking at the domestic smartphone market in the first half of 2025, a striking feature is that the gap between the leading manufacturers is extremely small. The difference in share between Huawei and Xiaomi is only 0.2%, and the top three are all maintained within the span of 16% to 17%.
This "stalemate" situation reflects on the one hand that the market has entered a highly mature period of stock competition. During this period, any extremely small innovation or market mistakes will cause drastic changes in the rankings; on the other hand, it puts China's It clearly outlines the domestic brands represented by Xiaomi, vivo, and OPPO. In terms of core technology innovation, smart manufacturing level, and brand credibility building, they already have the strength to directly compete with top international brands.
Apple's stable performance in the off-season indicates that in the second half of the year, when the iPhone 17 series is released, the market structure will still be subject to huge variables.
As far as domestic brands are concerned, competition in the second half of the year will not only be a competition in product hardware, but also a comprehensive test of the so-called operating system ecosystem, artificial intelligence service capabilities, and global supply chain control.
This list is not only a report card for the first half of the year, but also a new starting point for the decisive battle in the second half of the year.
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