🎯 Premium travel route planning: three days and two nights in-depth roaming
Combined with the profound experience of "Destination 2.0" advocated by Tongcheng Tourism's new cultural tourism strategy. Take "Suzhou", a typical cultural and tourism integration destination, as an example. Plan a classic place for you that can check in. You can also deeply experience the practical routes of the new "Travel +" gameplay.
The first day featured an initial exploration of classical gardens and new cultural tourism landmarks. In the morning, we went straight to the Humble Administrator’s Garden to experience the convenience of WeChat ticket booking and big data tours, and then to experience the smart services in the process of gradually moving from a ticket economy to a tourism economy.
In the afternoon, we went to Tongcheng New Cultural Tourism strategic partner, which is the cultural tourism project of Huajiantang. Projects such as Tanhuafu·Huajiantang are included, which integrates flower room aesthetics and cultural and creative IP. It is an excellent check-in place in itself, and you can experience the new model of "accommodation plus cultural and creative space".
At night, take a leisurely walk on Pingjiang Road to appreciate the charm of the neighborhood under the global tourism environment, and then taste the authentic Soviet-style snacks.
The next day was a cultural in-depth and technological interactive experience. In the morning, I went to visit the Suzhou Museum to appreciate the beauty of the architecture and collections, which are classified as core cultural attractions after the destination content has been reconstructed.
In the afternoon, go and participate in the kind of experience advocated by Tongcheng New Culture and Tourism Alliance, where culture, art and smart technology are integrated. Either go to City Life Suzhou, or go to a certain digital art immersion exhibition. To experience the fun that productization of services can bring is like making a cultural and creative handicraft with your own hands.
At night, you can choose to watch a live performance (just like the one in the Master of the Nets Garden Night Garden). This is a typical performing arts cultural product, which greatly enriches the comprehensive consumption of the destination.
The third day is a day of health, wellness and leisure vacation. In the morning, we will go to one of Tongcheng’s “Bailu Leju” cooperation bases, which is like the health and wellness towns around Taihu Lake. Go and experience the new style of residence for middle-aged and elderly people specially designed for seniors, which integrates health and wellness, social gatherings, and leisure vacations.
Even if you are not middle-aged or elderly, you can feel the tranquility of "a destination for health and wellness" here.
In the afternoon, we cycled along Taihu Lake, feeling the comfort of "travel makes life more wonderful", and then ended the journey.
📸 Check-in at core attractions and special experience projects
The transformation from "Scenic Area 1.0" to "Destination 2.0" implies that check-in points are no longer restricted within walls.
For example, the light and shadow show with the participation of Huaying Zongheng, or the immersive theater with the participation of Fuxi Film and Television, have become emerging hot spots.
The special experience items are the essence of this trip:
Intelligent technology experience: In some smart scenic spots, you can experience intelligent tour guides or service robots provided by companies such as Guangdong Concierge Robot Technology, and then experience the new competitiveness driven by technology.
Production of cultural and creative products: As a participant, you must participate in handmade experience courses offered by Tongcheng, Yiyu Technology or Shanghai Jiuyang Culture and other institutions, such as Su embroidery experience and fan painting, and then transform travel memories into physical objects in this way.
There is such a unique accommodation experience: stay in the Huajiantang series of hotels that have reached a strategic partnership with Tongcheng, and experience the connotation of its cultural and creative IP that cleverly blends local culture and modern design.
Projects suitable for middle-aged and elderly people to stay are as follows: If you are traveling with your parents, you can pay attention to the product "Bailu Leju" launched by Tongcheng Bailu Club, so as to enjoy specially designed health and wellness activities and social circles. This is a typical example of productizing services for specific groups of people.
🍜 Guide to local food and accommodation options
In the era of tourism economy , food and accommodation themselves have become important purposes of travel.
Food exploration : Don’t be satisfied with the fast food in the scenic area.
Based on what Tongcheng's big data shows, the goal is to comprehensively analyze the presentation of the POI system and find those things that are hidden in the alleys and are called "Suzhou-style flavor".
In terms of food experience, the tastes have changed from the familiar and typical traditional ones, such as squirrel-shaped mandarin fish and eel paste poured with hot oil, to the new and creative cultural and creative restaurants today. They have completed a qualitative change from the simple level of just filling the stomach to the level of expression of adding cultural insights.
You can look for restaurants that combine local specialties with modern cooking to experience the advancement of "catering and accommodation products"; you can explore restaurants that combine local specialties with modern cooking to experience the leap in "catering and accommodation products". This is not just a simple explanation. There are different changes brought about by the upgrade.
In terms of accommodation options, the range of choices is extremely wide. First there are classic garden-style boutique hotels, such as Huajiantang, then there are health and leisure destination bases by Taihu Lake, and then there are modern high-end hotels.
When booking a product called "Destination Comprehensive Selection Package" on the Tongcheng platform, you can often package the "wine, dining, and entertainment products" together. This method is more cost-effective than booking alone, and this is precisely how Tongcheng's new cultural tourism strategy can specifically embody the empowerment of destinations.
If you want to experience the so-called "Bailu Leju" model in depth, you can choose one of its cooperation bases around Suzhou to enjoy the one-stop travel-related services.
🚗 Transportation and practical reference tips
Thanks to WeChat’s closed-loop tourism consumption system , traveling in Suzhou is very convenient.
Smart transportation based on WeChat applet or Tongcheng APP can easily book tickets on WeChat, which covers attraction tickets, city transportation cards, and short-distance transportation to surrounding areas, etc., all of which can be completed with one-click operation.
Big data analysis can even recommend travel times to avoid peak crowds.
Global linkage : Suzhou has a well-developed public transportation network, with seamless connections between subways and buses.
Cross-border linkage discounts such as the "taxi + attraction ticket" package recommended based on your itinerary that appear on travel software reflect the global marketing advocated by Tongcheng, and this kind of marketing has also been demonstrated in the transportation field.
Practical reference :
Best season : Spring and autumn are the best times to experience the charm of Suzhou gardens.
The necessary tool is to download the Tongcheng Travel APP, and then follow its "New Cultural Tourism" section to obtain the latest high-quality itineraries that belong to exclusive groups, such as Hanfu park tours, parent-child study tours, and destination activity information.
Regarding the budget, here is a suggestion: If you are eager to pursue in-depth experiences, then it is recommended to appropriately increase the budget for cultural and creative products, tickets for performing arts activities, and special accommodations. This part of the service that helps to add value outside of the "corresponding products that use tickets as the entrance" is the key to the new cultural tourism experience. It can make your travel memories go far beyond the ordinary "go to this place for a while and then leave."
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