📱 The road to advancement in domestic mobile phones: an in-depth analysis of internal strength training and hard-core innovation
In the past two years, the domestic mobile phone market has shown unprecedented prosperity, with new brands and new products emerging like bamboo shoots that grow rapidly after a spring rain.
Behind this wave is China’s huge population base, rapidly developing economy, and the combined effect of manufacturers’ sophisticated marketing strategies.
However, amidst the hustle and bustle, we must clearly realize that the road ahead for Chinese mobile phone brands to truly move towards the center of the world stage is still long, arduous and full of challenges.
Compared with those international giants who have been working hard for many years, we still have a considerable gap in many core dimensions.
This article will objectively analyze the current situation and future of domestic mobile phones from three levels, namely, the level of technical internal strength , the level of product innovation , and the level of R&D background .
📡Invisible internal strength : Basic experience of "Huashan Sword Discussion"
That thing called "internal strength" is the underlying capabilities that are not shown in the parameter table, but they have an impact on the user experience all the time.
Taking the most basic thing called call quality as an example, some domestic models still aim to achieve "loud sound". However, the optimization of speech clarity in noisy environments is not sufficient.
In contrast, the NICON technology with specific color logos owned by brands such as Motorola uses multi-microphone noise reduction and intelligent voice enhancement to accurately capture human voices in noisy environments.
This difference in voice quality often reveals its importance only in comparison.
Another typical example is the imaging system .
It can be seen that many domestic mobile phones are keen to pile up a large number of top imaging hardware. They have large apertures, high pixels, OIS optical image stabilization, and dual-color temperature flashes. All of these are available.
The root cause behind this is the lack of "internal skills" such as image algorithms and adjustment capabilities .
A top-level photosensitive element requires manufacturers to invest a lot of effort in deep adaptation and image quality optimization. Only in this way can its potential be truly unleashed. This is definitely not something that can be achieved by simply assembling the device.
💡 From “imitation” to “transcendence”: localized thinking on product innovation
It can be realized on the level of product design and in the category of system interaction. With this, we can actually observe significant, obvious, and clear differences in design philosophy.
For a long time, some domestically produced Android customized systems showed strong iOS-oriented thinking in UI design. First, the rounded rectangular icons, then the cancellation of the app drawer, and then the visual style of system controls and built-in applications are clearly traces of "reference".
Although this kind of convergent design reduces users' learning costs, it also weakens the uniqueness of the brand's design language to a certain extent.
Fortunately, in recent years, domestic brands represented by Huawei, Xiaomi, OPPO, and vivo have begun to invest in system innovation. Whether it is multi-screen collaboration, privacy security, or functions such as negative one screen and smart assistants developed in response to domestic user habits, they all demonstrate innovative thinking based on local needs, which is exactly the sign of maturity.
🔬Hard -core technology breakthrough: qualitative change from integrated assembly to underlying R&D
The core competitiveness of technology companies lies in R&D investment and technical barriers.
In the past, most Chinese mobile phone manufacturers invested less in research and development than industry giants such as Samsung and Sony.
Samsung has top-notch screen technology, and it has also redefined the S Pen stylus ecology, and even explored cutting-edge forms such as flexible screens, which are cutting-edge forms.
Even though Sony's performance in the mobile phone business is relatively ordinary, its CMOS image sensor is still a core component in many mobile phone brands. Many mobile phone brands also include domestic flagship mobile phones, and it is an indispensable core component.
This exposed the shortcomings of domestic mobile phones: the lack of core technical barriers .
Only Huawei has achieved independent control of core components by relying on the HiSilicon Kirin series of SoC chips. It can independently master key parts and achieve a situation that is not controlled by others. For a long time, other manufacturers have mainly participated in the work of complete machine integration, that is, the centralized combination of complete sets of equipment. There are very few cases of deep investment in hardware research and development, so few that you can count them one by one with the five fingers of one hand.
However, this situation is changing rapidly.
We have seen that Xiaomi's Pengpai chip continues to iteratively develop and achieve breakthroughs in the fields of charging chips and imaging chips; OPPO claims to have invested hundreds of billions in R&D funds and launched its own Mariana imaging chip; vivo has conducted in-depth cooperation with Zeiss and continues to conduct in-depth research on the V series of imaging chips.
These signals show that domestic brands have deeply realized that aspects related to the design and manufacturing technology of screens, the design and manufacturing technology of image chips, and the design and manufacturing technology of radio frequency front-end and other core components are the key to determining future success or failure.
China's mobile phone industry began to pursue the exquisite craftsmanship of the entire machine, and then tackled the "hard bones" of the underlying technology. Finally, it is walking on a correct path of replacing old technology with new technology and developing technology to a higher level.
Comments NOTHING