In the paper umbrella workshop in Yuhang, Hangzhou, Zhejiang, when the German designer Chris studied the wet paste technique seriously and deeply with Liu Weixue, the inheritor of Yuhang paper umbrella making skills, this scene is exactly the vivid and concrete summary of China's intangible cultural heritage moving towards the world and entering international dialogue!
Among Chinese intangible cultural heritage, martial arts, tenon and tenon joints, dragon dance, and shadow puppetry are the representative ones. They have continuously triggered a viewing craze on overseas social media platforms, with tens of millions of views and millions of likes, which intuitively proves the unique charm of Chinese traditional culture that transcends cultural barriers.
Netizens from various countries use different languages to express their love in the comment area, which fully demonstrates the universal value of China's intangible cultural heritage as the common cultural wealth of mankind.
The essence of skills and the contemporary expansion of communication ecology
Behind this is a profound change in communication channels.
The relevant report was released by the Cultural Tourism Industry Index Laboratory. The report shows that the total number of views of Chinese intangible cultural heritage-related content on overseas short video platforms has exceeded 30.8 billion. The Spring Festival, traditional Chinese medicine acupuncture, Peking Opera and other national-level intangible cultural heritage representative projects have always been at the forefront of the attention list.
There are such diverse communication entities, which are composed of intangible cultural heritage inheritors, cultural institutions and enthusiasts. Relying on the strong interactivity of social media, the communication efficiency of intangible cultural heritage images has increased exponentially, thus building a space for cultural dialogue across national boundaries.
Digital empowerment and the aesthetic reconstruction of traditional craftsmanship
Digital technology is deeply involved, opening up a new dimension for the protection of China's intangible cultural heritage, and also for the inheritance of China's intangible cultural heritage.
Provincial representative inheritor Zhao Weibin comes from the field of lion awakening in Guangdong. He cooperated with animation technology companies to develop VR, lion awakening applets and their digital collections, and incubated lion awakening somatosensory robots.
With the support of digital technology, "Zhao Jiashi" has achieved the expansion of overseas performances, and its online teaching has also received enthusiastic response.
The "Tai Chi Picture" launched by the Henan Provincial Department of Culture and Tourism uses digital technology to integrate the cultural origins of Tai Chi history, schools, etc., allowing the audience to generate AI images with one click and systematically master relevant knowledge.
The popularization of 5G technology, VR technology, AR and other technologies has caused digital technology and ancient skills to collide, giving intangible cultural heritage more diverse expressions and intangible cultural heritage more fashionable expressions, allowing long-standing intangible cultural heritage to glow with vitality around the world.
Design innovation and mutual learning among civilizations at international exhibition venues
Because of the common pursuit of innovative design for our traditional Chinese intangible cultural heritage, the cooperation between Chris and Liu Weixue has produced particularly fruitful results.
They integrated the essence of the wet paste craftsmanship of Yuhang paper umbrellas with modern design concepts, and the works they created have appeared in international booths such as Milan Design Week and Athens Museum exhibitions, allowing the international design community to witness the magical craftsmanship of China's intangible cultural heritage.
Chris put the paper umbrella structure into the design of daily derivatives, and the studio's products were sold outside. Every artifact has Chinese intangible cultural heritage elements, achieving the activation and application of traditional culture in contemporary life.
Under the same circumstances, Evita, a tea company from the UK, personally traveled to Wuyi Mountain to participate in the spring tea opening ceremony in order to gain a deeper understanding of Chinese tea culture. This demonstrated a leap from cultural cognition to emotional recognition.
Systematic promotion of exporting intangible cultural heritage overseas and international cooperation
The international dissemination of China’s intangible cultural heritage has formed a systematic pattern.
In an event called "Global Village Carnival" in France, a cultural and creative product called "Intangible Cultural Heritage Doll·Silk Dance Flying Sky" caused a sensation. At Milan Design Week, something called intangible cultural heritage Xiangyunsha made a stunning debut. Inside the Chinese Cultural Center in Singapore, Kun Opera, Pingtan and Suzhou embroidery attracted a large number of local audiences.
Zhang Li, the artistic director of the Singapore Academy of Opera, pointed out that the two sides have jointly organized cultural and artistic exchanges and jointly directed plays, allowing the two peoples to achieve mutual understanding through the sound of opera, and then become closer.
What is even more important is that China and Malaysia jointly applied for the "Send the King's Ship", and also jointly applied with Mongolia for the "Mongolian Long Tune Folk Song". Such a joint application for cultural heritage has effectively promoted international cooperation in the protection of intangible cultural heritage.
There is an associate professor named Sun Jing at the Fujian Quanzhou Cultural Heritage Research Institute. What he is displaying is a collection of research results of Chinese and foreign scholars. This collection of papers is precisely a "send to the king" as an academic testimony of the cultural integration of the Maritime Silk Road in the 21st century.
From the time when a Lebanese youth turned into a "Peking Opera trainee", and then a French girl volunteered to promote Chinese tea culture, and then when a Colombian photographer spread Cantonese opera culture online, countless individuals first understood the intangible cultural heritage, then gradually appreciated it, and finally experienced it, writing a contemporary chapter in which people's hearts are connected.
Marcella Musabeliu, executive director of the Albanian Institute of Globalization, commented that China's measures to inherit and promote intangible cultural heritage not only enhance the pride of the nation, but also create a more attractive national image. It is also a powerful protection of cultural treasures distributed among all mankind. It profoundly demonstrates the values contained in China's pursuit of civilizational exchanges and mutual learning.
Using intangible cultural heritage as a medium, Chinese and foreign civilizations communicate with each other, presenting a cultural picture of harmonious coexistence. This cultural picture is slowly unfolding a magnificent picture in the garden of world civilization.
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