The contemporary value of traditional crafts and the systematic protection path
A living carrier of the excellent traditional culture of the Chinese nation is Chinese traditional crafts. Its revitalization is not only an inherent requirement for cultural inheritance, but also a strategic measure to cultivate cultural ecology and enhance cultural confidence.
Traditional crafts are full of historical information and unique regional characteristics. The protection and revitalization of what they do can help build cultural diversity and promote the transformation of cultural resources into development advantages.
The Chinese traditional crafts revitalization plan was approved by the State Council and further forwarded. This situation marks that the protection of my country's intangible cultural heritage has entered a new stage of refinement and systematic advancement.
This plan is based on the excellent traditional culture of the Chinese nation. It emphasizes on absorbing the beneficial achievements of human civilization and deeply exploring and re-applying the cultural elements and craft concepts contained in traditional crafts. Its purpose is to improve the design and production level of traditional crafts and product quality, and to cultivate Chinese craftsmen and well-known brands with international influence. It allows traditional crafts to achieve creative transformation and innovative development in the context of modern life, so as to meet the demands of the times in two dimensions: consumption upgrade and cultural needs of the people.
Consolidating the foundation of inheritance: building a revitalization catalog and talent training system
The establishment of a national catalog for the revitalization of traditional crafts is a key measure to implement precise protection.
The catalog is based on the list of representative projects of national intangible cultural heritage, focusing on the selection of traditional craft projects. These projects must have a certain inheritance foundation, production scale and development prospects, and be helpful to promote employment, and implement dynamic management and hierarchical protection mechanisms for them.
The purpose of this move is to guide various localities to establish their own revitalization catalog based on the situation. This will form a form of protection network in which the top and bottom respond to each other and are layered and gradually advanced.
At the same time, we should guide those who return to their hometowns to use their own advantages to devote themselves to traditional crafts and cultural and creative industries. This will not only inject new vitality into the countryside, but also open up new paths for the inheritance of traditional crafts.
Talent cultivation is the core lifeblood of the sustainable inheritance of traditional crafts.
We regard traditional crafts as the focus of the implementation of the study and training program for the people inheriting China's intangible cultural heritage. We rely on universities, enterprises and research institutions to organize the holders and practitioners of traditional crafts to participate in training, study and training, thereby systematically improving their cultural and artistic literacy and their ability to adapt to the market.
By organizing outstanding inheritors, craftsmen, and design managers to jointly conduct tour lectures, we can expand the coverage of the inheritors, thereby promoting mutual learning between skills and the improvement of re-creation capabilities.
Promote colleges and universities and vocational schools with corresponding conditions to create relevant majors, implement modern apprenticeships, build skill master studios, encourage representative inheritors to deeply devote themselves to vocational education and teaching, and build a talent cultivation pattern in which professional education and master-apprentice inheritance go hand in hand.
It has established traditional craft research bases and key laboratories in universities and research institutions. On the basis of maintaining excellent traditions, it has launched actions to explore the organic integration of handicrafts and modern technology, thereby promoting the improvement of material processing levels and the practical transformation of research results, and then providing rescue records and systematic protection for endangered traditional craft projects.
Improving quality connotation: process improvement, brand building and intellectual property protection
Enhance the awareness of quality, enhance the awareness of quality products, strengthen the awareness of brand correspondence, and enhance the awareness of market affiliation. This is the fundamental guarantee for traditional craftsmanship to take the initiative in modern market competition.
In response to the needs of modern life, traditional crafts have been designed and improved, their materials have been optimized, and their production has been improved. Modern management systems have also been introduced, extensive quality improvement actions have been carried out, and quality management has been comprehensively strengthened, thereby significantly improving the overall quality of traditional craft products and their overall market competitiveness.
Practitioners are encouraged to sign their works or use handmade logos to develop modern handicrafts based on manual labor and rich cultural connotations. In doing so, they can give traditional craftsmanship a new vitality in the era.
Intellectual property protection is an important support for stimulating the creative vitality of inheritors.
We should advocate traditional craft enterprises and encourage relevant practitioners to properly use the intellectual property system to register product trademarks to protect business secrets and innovation results.
Support qualified regions to register geographical indication certification trademarks or collective trademarks, cultivate well-known and reputable brands with national characteristics, and promote traditional craftsmanship in market competition to obtain legal protection and the additional value brought by the brand.
Expand communication channels: exhibition exchanges, social education and market cultivation
Carry out traditional craft competitions, hold skills competitions, and set up traditional crafts areas at intangible cultural heritage tourism festivals to provide inheritors with a platform to demonstrate skills and exchange and learn from each other.
Promote commercial websites and professional platforms to build online sales channels, expand the market scope of traditional craft products, and achieve online and offline integrated promotion.
Industry organizations have been established and improved, which is helpful in formulating product quality standards, organizing communication and training activities, and providing services in information release and rights protection, thereby forming a situation in which the industry moves toward self-discipline and develops in mutual assistance.
For skills such as ivory carving involving rare animal and plant resources, integrate resources to carry out non-commercial research and inheritance, guide and support the use of alternative materials, and achieve coordination and unity between skill inheritance and ecological protection.
Incorporate traditional crafts into humanistic quality courses in colleges and universities, as well as education and teaching activities in primary and secondary schools, and organize experience activities and competitions that show regional and national characteristics, so as to improve young people's hands-on and creative abilities and deepen their recognition of traditional culture.
Public cultural institutions at all levels actively carry out community-oriented activities. These activities include traditional craft performances, experiences, and teaching, as well as lectures, etc., making public cultural service venues a frontier for popularizing and promoting traditional crafts, a frontier for enriching people's cultural life, and a frontier for enhancing social identity.
Through bilateral and multilateral channels, traditional craft inheritors, enterprises and representatives of industry organizations are organized to carry out international exchanges and training, and then participate in research cooperation in the technical field, so as to broaden international horizons, learn from advanced experience, and ultimately enhance the influence and appeal of Chinese traditional culture on a global scale.
Improve the guarantee mechanism: policy support, financial services and participation of social forces
With the help of existing funding channels, those traditional craft projects and characteristic cultural industries that meet the regulations are given appropriate support, and the construction of traditional craft display and inheritance infrastructure is included in the cultural tourism improvement project during the "13th Five-Year Plan" period, so as to provide hardware support for inheritance and development.
Try to find a framework system for enterprise intangible assets review criteria that is closely linked to traditional craft enterprises, so as to provide corresponding support for those traditional craft enterprises that meet the requirements and suitable conditions to help them carry out financing and achieve development.
Encourage financial institutions to develop financial products and services that fit the characteristics of traditional technology enterprises, and increase support for investment and financing.
Encourage social forces to set up traditional craft enterprises, build exhibition venues, build learning transmission venues, build public service platforms, hold publicity activities, hold training activities, hold seminars, hold exchange and cooperation activities, thereby forming a multi-dimensional co-governance pattern in which the government leads, society participates, and the market operates.
With systematic and holistic system design and practical exploration, traditional crafts can show new vitality and more vigorous vitality in modern society, thereby contributing their due strength to the inheritance of Chinese culture, providing assistance to promote employment and income, and playing their due role in serving economic and social development.
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