The quality of independent brands is improving, JD Power’s authoritative list reveals a new pattern
In recent years, China's auto market has ushered in a particularly powerful development trend that has never been seen before. The new car-making force known as "Wei Xiaoli" and traditional large companies such as Changan Automobile Company, Geely Automobile Company, Chery Automobile Company, BYD Automobile Company, etc., set off each other and are dazzling, and together they draw an industry planning chart with all the flowers blooming.
In this trend of upward breakthroughs, independent brands have not only achieved a historic leap in sales, but also achieved results that have attracted the attention of the industry and made great progress in the crucial field of quality and hard power.
According to the latest China New Car Quality Research Report released by JD Power, an authoritative international market research organization, as many as nine domestic automobile brands have ranked at the top of the list. This shows that the quality revolution of China's automobile industry has moved from the original concept to the actual situation. Its quality control system and reliability standards have firmly ranked first in the industry.
This list is not only the highest level of praise for the ingenuity of domestic brands, but also provides a valuable reference for consumers in purchasing cars.
Changan Automobile continues to top the list, "Blue Whale" power builds a technological moat
In this JD Power China new car quality study, Changan Automobile once again topped the list of independent brands. Its excellent vehicle quality has been widely recognized by the market and has accumulated good reputation.
Changan Automobile, which has a century-old history, is in the Chinese automobile industry. It did not achieve success by chance, but because of long-term hard work on core technologies.
The "Blue Whale" engine product, independently developed and designed by itself, has become a benchmark example in the field of China's power technology due to its excellent performance such as high efficiency, strong power and quietness.
Changan Automobile has built a complete global R&D system to continuously strengthen its technological moat in the fields of core components and vehicle integration. Its sales have increased and its reputation has also improved. This is extremely powerful proof of the innovative strength of domestic products.
Chery's good news spreads frequently, and technology establishment is ushering in "solid accumulation and steady progress"
Chery Automobile won the second place in the list, following closely behind the others. This honor is a recognition that Chery, which has always adhered to the concept of "technology-based enterprise", comes late but is real and deserved.
For a long time, Chery has enjoyed a high reputation in the industry for its forward research and development capabilities in core technologies such as engines, gearboxes and platform architectures. Its product exports have ranked first among Chinese brands for many years in a row, fully proving its strong strength in global quality.
This time, the results are at the forefront of the domestic new car quality rankings, and with the important milestone of sales exceeding 100,000 in August, this marks that Chery has ushered in the glorious moment of "spreading brilliance through thick accumulation" in the fiercely competitive market.
Chery's quality culture has deeply penetrated into its bones. Its ultimate pursuit of product details and strict control of reliability standards are gradually transforming into a real reputation that consumers can actually perceive, thus driving the brand value to continue to develop in an upward direction.
The multi-brand matrix is in full bloom, and the mid-to-high-end market has achieved breakthroughs.
Another outstanding feature of this year's list is that independent brands have achieved all-round achievements in the mid-to-high-end field, demonstrating the collective power of powerful brands to develop towards a higher level.
GAC Trumpchi is in the third position, with main models such as the Trumpchi M8 and Trumpchi GS4. Relying on precise market positioning and exquisite craftsmanship, it has built a solid user base in the MPV market segment and also built a solid user base in the SUV market segment.
Geely Automobile is in the fourth position. Even though it is in a transformation period when its brand and product lines are undergoing in-depth adjustments, it still relies on some technical foundations like the CMA architecture. And with the strong performance of mid-to-high-end products such as the China Star series, it has stabilized the monthly sales of more than 100,000 yuan. Its quality control consistency and high-end path are becoming increasingly clear.
In addition, high-end and new-generation brands under major automobile groups also performed well.
The Jietu brand controlled by Chery has achieved a stable monthly sales volume of more than 10,000 by relying on the "travel +" positioning and ultra-high cost performance of products such as the Jietu X70.
On the list are Dongfeng Fengguang brand under Dongfeng Motor and Venucia brand. These jointly confirm that independent brands have achieved comprehensive evolution in terms of quality standard system.
It should be pointed out that BYD and Hongqi are not included in this list, which is a little surprising. However, this will not affect the strong market influence of the two as benchmarks for domestic products.
BYD relies on disruptive technologies such as blade batteries and DM-i super hybrid to lead the way on the new energy track; Hongqi relies on reshaping its brand image to successfully enter the high-end official and civilian markets and become a high-flying spiritual flag for the national automobile industry.
The quality and hard power currently demonstrated by Chinese automobile brands in the traditional manufacturing field are all included in this JD Power list, and they have undoubtedly received a centralized review.
It clearly conveys this message to us: Today's domestically produced cars no longer represent cheapness and low quality. Instead, they rely on solid R&D investment, strict quality control processes, and innovative highlights that continue to make breakthroughs, thus gaining the trust and respect of mainstream consumer groups.
Choosing a domestically produced car means choosing a quality product that originates from the country and is committed to the world, accompanied by the confidence of domestic products.
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