From “Apple style” to “Chinese soul”: the true journey of domestic mobile phone brands breaking through into high-end markets
Looking back at the smartphone market situation in the past few years, domestic mobile phone brands have actually gone through a process of showing "respect" to industry leaders.
Take Vivo as an example. The product called vivo X21 released in 2018 used the popular notch screen at the time and the vertical dual-camera ID design language in terms of appearance design. Such a convergence on the visual level will indeed make consumers associate it with Apple's iPhoneX when they first see it.
This design trend is not accidental. As early as the iPhone 6 series adopted the "back white belt" antenna design, the efficient supply chain integration capabilities of domestic manufacturers have demonstrated rapid response characteristics and can launch products similar to industrial designs in a very short time.
What is reflected behind this is the exploration and follow-up of the entire Android camp at that time in the face of Apple, the industry benchmark, in terms of "human-computer interaction" and appearance aesthetics.
Differentiated Innovation: Top Three Domestic Companies Break the “Imitator” Stereotype
However, domestic mobile phones do not stop at mere imitation.
That year, Huawei launched a mobile phone. In the same year that Huawei launched this mobile phone, this mobile phone was HUAWEI P20 Pro, which became an important turning point.
Although it adopts the notch style of the full-screen trend, through system optimization, the area occupied by the notch is greatly reduced, and a physical home button is retained on the front of the fuselage, showing in-depth consideration of user operating habits.
What really caught the industry's attention and amazed them was the breakthrough it achieved in the imaging system. Specifically, it was the super night scene mode and super zoom capabilities created by the three rear Leica cameras. This breakthrough was the first time that it successfully obtained a leading score during the professional evaluation process carried out by the authoritative evaluation agency DXOMARK. This situation clearly indicates that China Intelligent Manufacturing already has the strength to compete with Apple's hardware architecture in key areas such as core component innovation and algorithm tuning, and can challenge Apple's hardware architecture in this field.
Supply chain integration and technological breakthroughs: a qualitative change from “following the trend” to “leading”
This transformation from appearance to core is achieved due to the continuous and in-depth research of domestic mobile phone brands in the field of technology research and development for many years.
Let's take "quality control standards" as an example. The "reliability testing" process conducted by mainstream manufacturers is even more stringent and demanding than international standards. From the initial "drop test" to the simulation of "extreme environments", every single link is to improve "product durability."
This pursuit of the ultimate state of what is called quality control is reflected in a direct way in what is called user satisfaction and what is called market share.
Cold thinking in the cold market: Innovation is the only pass for high-end development
Even though the results are quite remarkable, we must clearly understand that in the high-end market, especially in the price range above $600, Apple and Samsung still control a huge profit pool.
This gap in brand premium essentially stems from the originality of the core technology and the uniqueness of the ecosystem.
Since the end of 2017 until now, the domestic smartphone market shipments have continued to decline, extending the user replacement cycle to nearly three years. Behind this is precisely the consumer fatigue caused by homogeneous products.
It is already difficult for products that are pieced together based on their " similar appearance " and parameters to impress rational consumers .
Looking to the future, the journey of domestic mobile phone brands is by no means a replica of the “Apple Road”.
Once labeled as cost-effective, they must now undergo a complete transformation. With the help of information fed back by the huge domestic market, they will delve deeply into material technology, focus on the underlying operating system, and join the IoT ecosystem.
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