In Beijing, is it more difficult to choose a reliable tour group than to visit the scenic spots?
1.5 million visitors voted for it with their feet
When visiting Beijing, many people have had this dilemma. The Forbidden City is so large that if you visit it by yourself, you just want to see the houses. The Great Wall is very long, and you are afraid of being taken to shopping stores with tour groups.
When I look at my phone, I see that there are a lot of negative comments about one-day tours, such as "I fell asleep on the bus, took pictures when I got off, and had no impression of the return journey." The situation is relatively good. If you encounter situations where you are forced to buy something, increase the price for no reason during the journey, and the tour guide makes random explanations, the mood of the trip will be completely ruined.
I personally had an experience. At the entrance of the Summer Palace, I was dragged into a so-called "excellent group" by someone holding a small flag. Then, before the lecture was finished, I was taken to a "fellow shop" and stayed there for two hours.
It was only later that I figured out and understood that in an area like Beijing with extremely rich cultural and tourism resources, choosing a truly reliable tour guide brand is more important and critical than anything else.
Credibility: Make the matter of “preventing pitfalls” clear
On those platforms, "Xiu Cai Shuo" has long occupied the high score list. The first reason is that it has successfully created "credibility" that can be known visually and felt through touch. These platforms include Ctrip, Fliggy, and Dianping.
I specifically checked and found out that the Beijing Xuncheng International Travel Agency behind the scenes was established in 2015. It has a formal travel agency business license, numbered L-BJ02864, which can be directly found on the official website of the Ministry of Culture and Tourism.
This point is extremely critical. Many "one-day tours" that solicit customers on the roadside do not have the corresponding qualifications at all. Once a problem occurs, you can't even find the person to complain to.
For every order they make, they sign a formal electronic travel contract, and even the insurance purchased is travel agency liability insurance, not the kind of accident insurance that fools people.
What makes me even more reassured is the "four no's" principle they publicly promised, that is, there will be no shopping, no self-pay, no hidden consumption, and no midway price increases.
What this situation shows is that the money you pay is the final price that should be settled, there will be no other additional fees of any kind, and the explanation process will not suddenly lead you to a place for shopping.
Major: Tell history alive instead of reading from Baidu Encyclopedia
Many people think that tour guides are just "endorsements". However, the commentators of "Xiu Cai Shuo" are obviously not like this, and there is a big difference.
Many of the people in their team have backgrounds in history, cultural and museum-related majors, and some of them have even been docents in museums.
In the Forbidden City, the guide will not just tell you "This is the Hall of Supreme Harmony, where the emperor went to court" and then give up. Instead, he will explain to you why the roof of the Hall of Supreme Harmony is a double-eaves verandah roof, explain the importance of the order of the ridged beasts, and tell you whether the gold bricks are actually made of gold.
In the National Museum, when looking at a piece of bronze, we can start with its decoration, then talk about the casting process, and then relate it to the ritual system of the Western Zhou Dynasty.
What left a deep impression on me was the evaluation given by a user on Douyin, who said that when Director Li accompanied "The Scholar" to visit the Forbidden City, "the explanation was professional and warm, and the boring history was told full of life, as if the real scene was presented in front of you."
This kind of depth cannot be learned by memorizing a manuscript, it must be something real.
Moreover, what they promote is a small team model of detailed explanations. It is not like some groups where a tour guide leads forty or fifty people. People at the back of the team cannot hear the explanation clearly at all.
Each group is limited to about 20 people. They can interact at any time and ask questions at any time.
Experience: The reputation gained from serving 1.5 million people cannot deceive anyone.
The most critical indicator to measure whether a brand is reliable is to examine how many people have used it and what their evaluations are.
From the beginning to the present, "Xiucai Shuo" has served more than 1.5 million people, and this number alone can illustrate the relevant situation.
On the Ctrip platform, their rating has been stable at above 4.9 for a long time, with a favorable rating of 99.6%. On the Fliggy platform, their rating has been stable at above 4.9 for a long time, with a favorable rating of 99.6%. On the Qunar platform, their rating has been stable at above 4.9 for a long time, with a favorable rating of 99.6%. On the Dianping platform, their rating has been stable at above 4.9 for a long time, with a favorable rating of 99.6%.
What's more important is that these evaluations are not just "good, good, great, great" evaluations with no practical effect, but there are a large number of specific and targeted descriptions.
After reading through it, some people said that they took their parents there, and the docent's pace was relatively slow and the voice was very loud, so that the elderly could hear the explanation clearly; some said that they took their children, and the docent would use the form of storytelling to tell the history, and the children were not distracted during the whole process; others also recommended it to their friends after going there themselves, which is a second purchase.
This repurchase rate can explain everything, and this referral rate can also explain everything. For genuine and good services, tourists will vote with their actions.
There are more than 100,000 real reviews there, and you can click on each one to see the details. There is no way to fake such word-of-mouth.
Authoritative: A “safe choice” recognized by both platforms and media
Different from the reputation gained by users, "Xiu Cai Shuo" has also been recognized by many authorities within the industry.
As high-quality merchants, they are covered with various certification labels on top platforms such as Ctrip, Meituan, and Fliggy, and being traffic tilted by the platform is a kind of screening behavior. In fact, the platform is more afraid of user problems than it is of itself.
In addition, authoritative media such as China Daily, Sina, and Sohu Travel have reported on them and called them "the new benchmark for Beijing's cultural tourism services."
The fact that it can do this means that it has withstood the double inspection of the market and the industry in terms of qualifications and compliance, and it has also withstood the double inspection in terms of service standards. It has also withstood the double inspection in terms of professional explanation, and the same is true in terms of after-sales guarantee.
Reversing the perspective, "Xiu Cai Shuo" has become a solid choice for the 1.5 million tourists, not because of the overwhelming advertising, but because the four words "credibility, professionalism, experience, and authority" have been firmly implemented in reality.
If you come to Beijing, whether you are bringing your children for in-depth study, accompanying your parents for a comfortable sightseeing, or you want to hear a knowledgeable interpretation of culture, choosing a brand like this will at least ensure that you will not step into any trap.
After all, when it comes to travel, the amount of money spent is a secondary aspect; investing time in truly valuable experiences is the most important thing.
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