In Taizhou, when talking about local specialties, many people will remember the red eggplants from Luqiao, the small potatoes from Wenling, and the volcanic tea from Yuhuan.
Those agricultural products that used to be only available on local people’s tables are now making their way out of the nursery fields and becoming “famous” products recognized and praised by the province.
How did they gradually change from the hands of growers to a sought-after commodity in the city?
How do you make farmers' money bags bulge?
In recent days, I have visited several towns in Taizhou to have a real look at the situation of these local products in the process of entering the market.
The wholesale market at your doorstep allows red tomatoes to be "stored and transported"
In Jinqing Town, Luqiao District, there is a special red eggplant Built origin market.
Every morning, the surrounding farmers who grow red eggplants drive tricycles and small trucks to deliver the freshly picked eggplants here.
Luo Yongfa, who is engaged in trafficking, is always busy at his own stall. When farmers come to sell eggplants, they settle the money on the spot. There is no limit on the quantity sold. This model makes farmers who are engaged in planting feel extra worry-free.
Jinqing has been cultivating red eggplants for more than 30 years. The red eggplants here have thin skin and soft flesh. They have also won gold medals from provincial agricultural expos.
But for good things to sell well, quality alone is not enough.
In the past, farmers would bring their eggplants to the city to sell them, which was a long way and often failed to get a high price.
Now, a market for this origin has been built in the town. During the harvest season, many red eggplants gather here from the greenhouses. After being screened and packaged, they are shipped to Hangzhou, Ningbo, Jinhua and other places.
According to calculations by Yang Xiancheng, the person in charge of the market, there are 842 growers in the town who use this market to sell, accounting for 60% of the total growers. The number of red tomatoes that go in and out of the market in one day reaches more than 200,000 kilograms.
Farmers transport eggplants here, and the furthest distance is only half an hour's drive, which is very convenient.
However, such a large number of eggplants cannot be digested by the local market alone. After transporting them to other places, their market opened up smoothly.
This market, which has become a wholesale and distribution center for Jinqing red eggplants, has closed the entire industrial chain.
Technology + brand, put “local goods” in “new clothes”
It’s not enough to have a market. Things must be good to last.
Jinqing Town has cooperated with the agricultural technology department to build a greenhouse red eggplant demonstration base, and also provides regular training to large growers to promote new technologies.
The red eggplants grown now are all grafted seedlings, which have strong disease resistance and stable yields.
The number of seedlings has been decided in July this year, and new varieties will be planted in August.
This time, Luqiao red eggplant was selected into the fourth batch of famous “local specialties” in Zhejiang Province, which gave the local area great confidence.
In the next step, Jinqing Town will classify red eggplants into the regional brand category of "Jingang Farmers". With the power of the brand, red eggplants will continue to be promoted externally, thereby opening up a broader market.
Deep processing turns small potatoes into "golden beans"
In Wugen Town, Wenling, Wenling small potato To become popular, he took a different path.
Zhao Zongliang, a farmer with an eight-cent field who grows small potatoes, told me that this year, not only are the yields of small potatoes abundant, but their prices are astonishingly good.
He said that the output of one acre of land was 3,000 kilograms, and the purchase price in the first half of the year was more than ten yuan per kilogram. He sent all of it to the factory. The factory he was talking about was a local agricultural enterprise, Taizhou Mofan Agricultural Development Co., Ltd.
This company has introduced screening devices, water purification systems and packaging equipment. The small potatoes are circled in the workshop. When they come out, they become extremely clean, well-proportioned in size, and the quality of the sold potatoes is much better.
What's even more critical is that they processed the small potatoes and transformed them into clean vegetable form. Their shelf life was extended from the original two days to six months, and they can also be directly used for frying and eating. This suddenly broadened the sales radius.
Zhang Zhanting, a partner of the company, said that today's small potatoes are of good quality and have a soft and waxy texture. They can be digested in Jiangsu, Zhejiang and Shanghai alone, and they also have agents in other provincial capitals, so there is no need to worry about sales.
In the past, farmers had difficulty selling potatoes, and in addition, there were not many out-of-town merchants coming to buy potatoes. Now, with companies taking care of the situation, farmers have become more enthusiastic. Moreover, the price has increased from the original three or four yuan per pound to the current six to ten yuan, effectively transforming the potato from "potato potatoes" into "golden beans."
In the next stage, Wugen Town plans to expand the cultivation scope of small potatoes and work with the Provincial Academy of Agricultural Sciences to carry out research and development of virus-free seedlings to make the germplasm resources better and the output higher.
"Volcano Tea+" mode brings more possibilities to a leaf
In Yuhuan, Volcano tea The gameplay is different.
Lin Zhaoshui, as the person in charge of Zhejiang Long'e Volcano Tea Co., Ltd., has been thinking about how to increase the added value of tea over the years.
In addition to making good tea, he also launched the "Volcano Tea+" model.
This year, they combined the local Wendan in Yuhuan and launched the Volcano Wendan Tea. Osmanthus tea and rose tea were also launched, which enriched the product line.
Not only tea is available, but there are also snacks such as volcanic tea bundan cakes, which combine tea with food.
What is even more attractive is that they combine the volcanic tea base with tourism. Visitors can come to the tea garden for sightseeing, participate in tea picking activities, and experience the entire process of tea making, thus forming a highly interactive tourist agriculture project.
In this way, a thin piece of tea not only sells the price of tea, but also drives the consumption of tourism and peripheral products, and the industrial chain continues to lengthen.
First, the market where Luqiao red tomatoes are located, then the deep processing of Wenling sweet potato, and then the industrial integration of Yuhuan volcanic tea. Taizhou's local specialties have taken different paths.
But no matter which way you go, the core is to make products better, more marketable, and farmers more profitable.
Next, Taizhou will use the method of cultivating chain owners of the entire industry chain to build a regional public brand, so that the "native products" hidden in the mountains and growing in the fields can have a broader market stage.
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