When traveling, it is a habit for many people to bring home some local souvenirs.
However, traditional tourist souvenirs often lack characteristics and are difficult to attract people’s attention.
In recent years, Lijiang, Yunnan has made great efforts in tourist souvenirs, injecting new vitality into traditional tourism products through cultural creativity, giving tourists more unique choices.
"Cultural + commemorative products" introduce new products
Mr. Li, a tourist from Chengdu, had been disappointed with similar tourist souvenirs in Dali and Lijiang. However, the twelve zodiac Dongba calligraphy and painting tourist souvenir book suddenly brightened his eyes.
This commemorative book was developed by the Lijiang Dongba Guild Hall. It combines the zodiac culture in the Han culture with the Lijiang Dongba culture, and is full of local characteristics.
Creative souvenirs have such characteristics that are gradually changing a situation that is presented by the old faces of Lijiang tourist souvenirs.
The Shoudao Lijiang Folk Handicraft Museum, located in the ancient city of Lijiang, displays Dongba papermaking skills, which also attracts many tourists to participate in the experience.
The Dongba paper in the museum is insect-proof and moth-proof and can be preserved for hundreds of years.
8 handicraft display points together form the Handicraft Lijiang Ethnic Workshop, which uses the display of ethnic handicrafts as a sign, allowing tourists to better understand the folk customs of Lijiang.
"Culture + plateau specialties" mountain goods turned into souvenirs
Lijiang not only has innovations in souvenirs, but also fully integrates cultural elements in plateau specialties.
Luo Hongwuli, a villager from Maoniuping Village Committee, whose locality is Dongshan Township, Yongsheng County, has benefited from the e-commerce project.
The company in the village took the lead in unified purchasing and sales. At the same time, the local government set up an e-commerce platform, farmers took on the responsibility of planting, and agricultural specialty products were endowed with Dongshan Yi culture.
This model has transformed mountain products into popular travel souvenirs, thus increasing the added value of agricultural products.
Agricultural products, such as walnuts, maca, olive oil, etc., are displayed in the e-commerce exhibition hall in the ancient city. Its display sales are showing an extremely hot trend.
In the past, the price of Laojun pecans was low. Now, in the museum, they can be sold for nearly 20 yuan per pound, and the price of local eggs has also increased significantly.
Lijiang Business Alliance Group has used the brand building of Lijiang scenery to enhance the popularity of plateau specialty agricultural products. At present, it has completed brand cultivation, targeted 10 local specialty products, and achieved online sales.
By adopting the model of "culture + commemorative products", Lijiang has put tourist souvenirs on the path of innovative development. Through the model of "culture + plateau specialties", Lijiang has also embarked on the path of innovative development of plateau specialties.
Or cultural souvenir albums with unique characteristics, or plateau specialties with cultural connotations, all bring a new travel experience to tourists and add new charm to Lijiang tourism.
If you are traveling to Yunnan, you might as well try to explore some of the creative souvenirs and specialties.
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