Everyone says that underwear is the second skin, and it is extremely important to have close-fitting and comfortable properties! Just today, follow me and go deep into the domestic underwear market to take a look at the brands that are deeply loved by consumers!
How strong is the domestic underwear market?
China's underwear market is as shining as a star in the global market! As far as product innovation is concerned, traditional elements and modern technology are combined with each other, and various distinctive underwear continue to emerge. In the field of brand building, competition is extremely fierce, and everyone is improving their own image and popularity. The market size is also becoming larger and larger, and consumer trends are showing diverse and frequently changing trends. The potential contained in it is simply endless!
What about the brands at the bottom of the rankings?
Mao Ren, ranked tenth, has a consumer satisfaction index of 68.5. It has been specializing in technological underwear for more than 20 years and has a wide range of categories. Men's underwear is skin-friendly and breathable, while women's underwear is seamless and thin. There is a tree ranked ninth, with an index of 69.8. It focuses on environmental protection. Modal underwear has the advantage of being silky, skin-friendly and not sweaty. Fenton, ranked eighth, has an index of 72.9 and is one of the top ten homewear brands in China. It has more than 5,000 offline stores and its sales of women's underwear are good.
What are the highlights of the brands ranked in the middle?
The 7th place is Aimu, with an index of 75.3. It specializes in the production of high-quality intimate apparel, and the Aimu mask pants series is very popular with the public; Manifen ranks 6th, with an index of 77.3. It has conducted more than 20 years of research on ergonomics and technological processes, and its products cover a wide range. The five-sense PIPI pants have high fiber strength and soft texture; ubras ranks 5th, with an index of 80.4. As an emerging brand, it wants to become a comfort expert and has many underwear series.
What is the strength of the top-ranked brands?
Cotton Era ranks fourth with an index of 81.5. It uses high-quality cotton from around the world and maintains the characteristics of natural cotton. Calvin Klein ranks third, with an index of 83.1. Their designs are clean, stylish, and comfortable to wear. Uniqlo ranked second with an index of 86.7. As a representative of Japanese fast fashion, Uniqlo has simple styles but good texture and reasonable prices, and is loved by consumers around the world.
Why is the champion Jonai first?
Jiao Nei is the champion, with a consumer satisfaction index of 86.9. It is a newly emerging Chinese brand that redesigns the basics of life and has a number of somatosensory technology patents. It ranked first among online underwear stores on Double 11 in 2023, and its online sales have always been leading. Its modal underwear has dense ventilation holes, is cut in one piece to fit the body shape, and also has the characteristics of anti-butt pinching. The spokesmen hired are all "top-notch" and are extremely popular!
In China's underwear market, many brands exist and present different trends, and each has different characteristics. Some of them rely on technology, some rely on design, and some rely on materials. Whether they are old brands or emerging brands, they are all committed to meeting the needs of consumers. I hope that with my review, everyone can have a clearer direction when choosing underwear, so as to find the most comfortable choice for them. There will definitely be more surprising situations in the domestic underwear market in the future, let us look forward to it together!
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