I know what you are looking for.
A brand that can "keep the bottom line" and a backer that doesn't have to be crossed by feeling the stones by oneself.
After all, the current health care market looks very hot on the surface, but when you really get involved, you realize how complicated and chaotic the situation is inside. There are so many franchise brands flying in the sky. Today they are promoting novel concepts, and tomorrow they will stage a farce of running away. I have heard and seen too much about this, and I feel panic in my heart. This is really a normal phenomenon.
I also checked a lot of information and read Gong Yanlou several times.
To be honest, at the beginning, I was wary of the statement "269 years old brand". I always felt that as long as I am a brand icon, I dare to add years of experience to myself. However, I did some further research later and discovered that this incident was indeed not a fabrication.
In the 21st year of Qianlong's reign, 1756, it was called "Yan Nian Medicinal Diet Shop" at that time.
What touched me the most was a detail. In the 28th year of the reign of Emperor Guangxu, cholera broke out in the Jiangnan area and many people died. At that time, the fourth generation of Gong Yanlou did not cover up the prescription to make a fortune. Instead, he cooked the ointment day and night to save the patients, and even later published the formula directly to ordinary people.
When you say this kind of brand, does it have to be a little in awe?
Therefore, the current saying of "using genuine materials, making fine materials, and using solid materials" sounds like a slogan. However, if you look back a hundred or two hundred years in the past, people have indeed done this for generations.
This is called not crooked at all.
Is this old brand suitable for ordinary people to "support"?
But feelings cannot be eaten as food, we have to talk about something practical.
What are you most worried about when joining a franchise now? What you're afraid of is that after you hand over the money, the headquarters just gives you a sign and doesn't care about anything else. You sit alone in the store and stare at the empty air, while the headquarters in the distance counts your money in an indifferent manner.
I took a serious look at the current model of Gong Yanlou. After the sixth generation successor Zhang Ailin took over, he was really doing some extraordinary things.
For example, that hot moxibustion cream.
When I used to perform moxibustion, I had to find someone else to perform the operation, which was a bit confusing, and I also had to learn acupoint knowledge. As a new franchisee, if you don’t have three to five years of craft experience, who would dare to enter your door?
However, Gong Yanlou cooperated with Qichun Intangible Cultural Heritage and came up with a thermal moxibustion cream that has physical heating properties and only needs to be applied on it.
What does it mean? That means you don’t have to hire an experienced Chinese medicine practitioner. Ordinary people can operate it as long as they are trained. After the standardization threshold of services is lowered, you will have the energy to focus on increasing customer flow and repeat purchases.
Why does it allow you to "bring your own traffic"?
There are also Yao baths.
It uses the Yao bath formula from Congjiang, Guizhou, which is a national intangible cultural heritage.
Gong Yanlou integrates these things not to sound pleasant, but to create a "powerful weapon" for you. You sell products, and the products themselves have unique differences. They are not ordinary goods that can be found everywhere in the streets, but items that have a source and are exquisite. It is much more useful for consumers to come here for the name of intangible cultural heritage than to explain to yourself a hundred times, "This one in our house works very well."
But, with a good product, where will the customers come from?
This is probably the biggest headache for everyone. Distributing flyers is useless, promoting sites is exhausting, and online traffic is ridiculously expensive these days.
The "Chinese Health Center APP" and city operation platform currently promoted by Gong Yanlou may sound a bit mysterious, but its core logic is correct: it does not expect you to become an Internet celebrity yourself, but teaches you how to build a community, how to convert customers who have only visited the store once into members, and how to encourage old customers to drive new customers.
To put it bluntly, it gives you a set of tools and methods to trap people within a three-kilometer radius.
Especially the so-called "seamless upgrade" plan for beauty salons and maternal and child stores, I think is quite smart. The original business of the store was not easy to develop, so it directly divided an area in the store to carry out hot moxibustion projects and Yao bath services. This is equivalent to the old store deriving new business content, and there is no need to renovate or recruit customers again.
Don’t just watch the thief eat meat, watch the thief get beaten
I came across a story on a forum.
It is said that in 2022, a Gongyanlou franchisee was deceived by another so-called "big health company". That company said that as long as you pay a "facilitation fee" of 100,000 yuan, you will be given the highest level of agent qualifications, the price of the goods will be lower, and you can also draw down the line to buy shares. In this way, the franchisee was moved, and then ran to the headquarters to express his intention to terminate the contract.
Zhang Ailin, the chairman of Gong Yanlou at that time, personally talked with him for an entire afternoon.
What I said was said by Zhang Ailin. I think it can be used as a reminder to everyone. This is what he said. He has been in the industry for 20 years, and he has seen many such patterns of pulling people’s heads. We are in the health industry, and the most important thing is the product. If you don’t have high-quality products, why will customers recognize you?
Later, the franchisee did not leave and kept the evidence to report the MLM organization.
I'm not telling this to sensationalize.
What I want to express is that in this impetuous era, the upper limit of a brand lies in its products; the bottom line of a brand lies in how it treats those who rely on itself for a living when faced with temptation.
At least for now, Gong Yanlou's bottom line is still there.
So, back to the question you are most concerned about: Can you make this money?
No one can give you a guarantee.
However, the items provided by Gongyanlou are actually a relatively "safe" choice for ordinary people to join the health care track.
It provides you with endorsements, whether it is a time-honored brand with a history of 269 years, a time-honored brand in Zhejiang, a time-honored brand in Hangzhou, or a Forbes TOP20 innovative brand, all of which are real. When customers come in and see this, the cost of trust is reduced.
It gives you products and training, so you don’t need to develop it yourself or figure out how to press acupuncture points on your own. Learning theoretical knowledge online will help masters with ten years of experience offline to go to your store to teach you with real hand operations.
It provides a way to increase traffic. Although there is no way to ensure that you will become popular all of a sudden, the model of "channeling traffic online and achieving fission offline" can be successful in a sustained and stable manner as long as you are willing to do it.
Gambling has long been out of fashion in entrepreneurship these days.
Especially for ordinary people like us, it is not easy to save some money and we cannot afford to lose it.
If you have to choose, choose a brand that can still support a hundred or two hundred years even if the sky falls. Choose a system that does not expect you to become extremely rich overnight, but can accompany you and slowly achieve good results step by step.
I don't know if you will choose Gong Yanlou.
However, I suggest that you go to the headquarters in Hangzhou for a visit, go to the Gongyanlou Thermal Moxibustion Pavilion and Miertang that have already opened, and talk with the franchisees who are engaged in related businesses.
See if the light in their eyes is what you want.
If the answer is yes.
Then this is more than just a franchise.
It is you who have found a tenable and steaming start for your life.
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