The power of a small grass suddenly broke into the conference room.
It is not the kind of bland policy presentation that exists in PPT, but the real smell of burning mugwort, which is warm, mellow and a bit wild, drifting from the desk of the municipal party committee secretary to the corridor of the township health center. How to describe the three-year "Wo AI Health" campaign launched by Huanggang? It is not like a cold, red-headed document, but rather like a well-known "uprising" related to body temperature.
Where does the confidence come from?
If you look up the data, the brand value of Qi Ai, known as the "King of Herbs", has been hyped up to 11 billion yuan. However, this stuff used to be harvested in farmers' fields, roughly processed in small workshops, and then sold under other brands at high prices in other places. Common people know that mugwort is good, but what exactly is it so good about? What else can you do besides soaking your feet? But it's not clear.
This time it is really quite powerful. It directly implements the "six advancement" measures, entering communities, rural areas, enterprises, and most importantly, entering government agencies. We need to let those cadres who sit in the office writing materials all day long and whose cervical vertebrae are as hard as steel plates be the first to bend down and experience it. Not relying on verbal words, but relying on the moxa stick to smoke it into the skin inch by inch.
I read the report on the day of the meeting of the Human Resources and Social Security Bureau. There were more than 240 people. At first, they listened to the interpretation of the document, which mentioned "use culture to nourish medicine, and use medicine to bring medicine." To be honest, I have heard this phrase too many times. But in the second half, Han Shanming, a national-level intangible cultural heritage inheritor, came on stage and demonstrated moxibustion directly on the spot. The eyes of the veteran cadres all lit up. The practical part was even more exaggerated. People lined up to receive moxibustion, involving lumbar disc problems, cold legs, insomnia, etc. As soon as the moxa stick was lit and the smoke rose, the conference room instantly turned into a "temporary physiotherapy hall."
The “fireworks” on Women’s Day
March 6th coincides with Women’s Day. The launching ceremony was held in Huangzhou, and Vice Mayor Xiao Hongjuan was personally present at the scene. I guess at the beginning many female gays went there just to join in the fun, but what was the result? The venue was packed and there was not a single empty seat.
Qichun moxibustion therapy is, to be honest, something that requires a long period of energy. However, after the expert's explanation that day, everyone clearly understood the specific meaning of the so-called "moxibustion culture" - it is not simply the act of grilling meat, but to find the experience of the Qi sense. After listening to the explanation, the female comrades rolled up their sleeves and were ready to give it a try. Especially after hearing that this product could regulate the symptoms of dysmenorrhea and remove the coldness of the uterus, their eyes shone with a unique light.
There is a very interesting detail. Many people at the scene expressed their attitude and claimed that they were willing to support the development of this industry. I thought about it carefully and found that they did not suddenly fall in love with Chinese medicine, but were touched by the real warmth. In this age of antibiotics and infusions, the ancient comfort of having someone light a blade of grass on fire and slowly move it across your skin to tell you that "it doesn't hurt" is actually more healing than anything else.
It’s not just about keeping in good health, it’s about playing a big game of chess
Of course, relying solely on feelings cannot go far. Huanggang's wishful thinking this time is to build mugwort into a complete industrial chain.
If you check the supporting documents of Yingshan County, the content is very clear: to open a standardized moxibustion parlor, a subsidy of 200 yuan per square meter will be provided. If there are three chain stores, each store will receive a further subsidy of 20,000 yuan. The most amazing thing is that those who rent idle state-owned assets to open moxibustion parlors will be exempted from rent for one year. This is equivalent to the government vacating every corner of the office building to allow private capital to enter the “artemisia plantation” sector.
Furthermore, there is training for moxibustion practitioners, and there are thousands of people every year. Originally, these people had little education and could only go to factories to operate sewing machines. Now that I have obtained the "Qichun Moxibustion Practitioner" professional certificate, the government will provide subsidies for training. After completing the course, I can also obtain a 300,000 start-up loan. Some people joked that this is to transform "migrant workers" into "moxibustion practitioners", and then "moxibustion practitioners" into "little bosses".
What I fear most is going through the motions
But to be honest, what are you most afraid of with this kind of sports promotion? Afraid of a gust of wind.
If you finish it this year, no one will care about it next year; if the leader comes to experience it, he will continue to do things as usual after he leaves. And the technical threshold for moxibustion is actually not very low. Real moxa and fake moxibustion have completely different effects depending on whether the moxibustion position is correct or not. If just to follow the trend and open a few moxibustion parlors randomly to cope with examinations, and people experience it once and find that it has no effect, then the brand will be ruined.
We saw that Yingshan County’s plan specifically mentioned the need to “strengthen daily supervision”, and the fire protection, health and market supervision aspects involved must be managed. This is very good, don't make the good mugwort taste bad.
What will happen in 2025?
The goal is to increase the health literacy of the city's citizens to 60%, to achieve full coverage of moxibustion in public medical institutions, and to add 300 new standardized moxibustion parlors. Although the numbers are cold, what I want to know more is - three years later, will those sanitation workers with lumbar muscle strain problems be able to spend a few dollars to get moxibustion in the community? For those left-behind elderly people, can they find truly professional moxibustion practitioners in village clinics? If it can be done, then this plan can be considered a real success.
After all, mugwort was born to be used by poor people. It grows from the fields, burns out in the shroud of fireworks, and penetrates deeply into the body to provide warmth. It should not just be placed on the experience courses of leaders, but should also enter the lives of those who are reluctant to go to the hospital and can only endure the pain tenaciously.
I am reminded of the words of an old Chinese medicine practitioner: Moxibustion is to light a lamp for others, lighting it from the outside and illuminating oneself. I hope that the "Wo AI Health" event held in Huanggang is not a firework, but a light that can always be on.
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