In fact, I didn’t go anywhere during New Year’s Eve this year.
Just stay home.
I saw in the circle of friends that some people were dancing in the ice and snow, some were making wishes on the beach, and some were counting down in the mall, stamping their feet incessantly due to the cold.
Suddenly I felt a little confused, what exactly are we "crossing"?
Not everyone wants to join in the fun
People on the Internet are saying that today's young people are starting to escape from the "knitted excitement".
What standardized procedures: stage, lottery, countdown, fireworks.
Change the place name, change the logo, and you can still use it next year.
Last year, I was celebrating New Year's Eve in a shopping mall, and there were so many people that the mobile phone signal was overwhelmed. In the end, I held up a light stick and watched the people on the stage singing songs off-key.
At that moment I asked myself: Who am I?
What am I doing here?
So, who should the planning proposal be written to?
Most plans state that celebrities must be invited, a large screen countdown must be set up, there must be fireworks, and there must be interactive games.
But what if all of these are deleted?
This year, an event called "A Year Floating in Beijing" was launched, and an emotional exhibition called "In Beijing, 100 Spiritual Lifebuoys" was hosted at the entrance.
They are all true stories submitted by ordinary people.
Someone placed a crumpled train ticket, and someone placed an unsent breakup letter.
This was not planned.
It's grown out.
What’s even more interesting is…
There is a ski resort that turns New Year’s Eve into a “wishing treasure hunt”.
It's you who, in the daytime, take the cable car up the mountain to reach a high place, look for good luck, twist the gacha in the endless snowy field, and then close it and store your inner wish.
At midnight, the colorful smoke rose into the sky, and those wishes seemed to be really remembered by the snow.
Furthermore, there was a place where a huge wishing well was placed on the beach. Young people put commemorative coins into it. The words on the card were "Get off work on time" and "You will win if you grab a ticket."
Have you noticed?
What really touches people's hearts is not how gorgeous the stage is, but that my wish is noticed by others.
Don’t always think about “draining traffic”, think about “what to keep”
Shopping malls are keen on setting up check-in locations. After the Internet celebrities come, they take photos and turn around to leave, leaving behind a lot of boundary lights and garbage.
But this year, a small town in Shenzhen held a market. The theme of this market was "Sell 2025 and buy back 2026."
It does not require you to keep buying and buying, but it requires you to take those old things and exchange them. In the place where your heart goes called the "Time Repair Station", repair an item with a plot, full stop.
What is a sense of ritual?
Not the ten seconds countdown.
It was you who put down the burden of this year with your own hands and then turned around.
How to spend the budget?
Many people are asking: How to write a budget table?
How much do fireworks cost?
How much does a star cost?
How much does it cost to set up the venue?
But have you ever thought about it, the most expensive ones are not these.
What is extremely expensive is making a person willing to stop in front of you at zero o'clock and feel that the whole year has been worth it.
An event was held, and what was presented was not a prize, but a "New Year's Voice Wishes", a small card handwritten by the star, a postcard that can be sent to the future.
How much are these things worth?
Not worth the money.
But those who receive it will remember it.
Pour cold water on the planners
Stop fooling people with "guessing lantern riddles", "luck draws" and "rings".
That was how it was played 20 years ago.
Today’s young people are so efficient in acquiring information that you’re afraid. What tricks have they not seen before?
They can see through "old wine in new bottles" at a glance and avoid it silently.
If you must make a game, make it something that strangers can talk to.
Instead of queuing up to receive a prize and then leaving, you can add someone to WeChat after playing.
Finally I want to say
New Year’s Eve is actually quite cruel.
It forces you to look back at this year - how was it?
Who have you loved?
Missed something?
So a good New Year's Eve event should be like a soft hug.
It’s not to make you happy, but to make you feel: It doesn’t matter, it will be okay next year.
If I had to give you a plan template, I would just write one:
Leave a blank space for those who come to write the truth.
Nothing else is necessary.
The word count is enough.
So be it.
Anyway, there are thousands of perfect plans if you just search online.
Not bad for my article.
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