One day, I was sitting in the corner of the community activity room and saw an old woman with white hair. Her hands were shaking violently when she was holding a brush. The word "福" she wrote was distorted and even slightly ugly.
But that was the moment that afternoon that made me unable to take my eyes away the most.
Many people write plans for the Spring Festival, which often include "estimated total budget of XXXXX yuan". Volunteers go to deliver rice and oil door-to-door, calligraphers splash ink, and there are singing and dancing during artistic performances.
Very true, very true.
But I always feel that something is lacking, just like a pot of carefully prepared soup base, but forgot to add salt - it lacks that human taste.
About those "sending" and "being sent"
I just found a piece of information. There are grid members in Qingfeng Community in Ningbo. After the holiday, I knocked on the door of an elderly person living alone again.
Either give something away, or sit with him and listen to the old man telling the past stories that he has told a hundred times.
There was a subtle thing that touched me. The blind aunt was fumbling to prepare for cooking. The grid worker rolled up her sleeves and took the kitchen knife without saying a word. She was chattering while cutting vegetables. The originally deserted kitchen became full of steaming atmosphere.
The old man said, once you come, even the rice will smell delicious.
This reminds me of another image.
This year Chengdu held an "Intangible Cultural Heritage Life Season", taking lacquer art, sugar paintings, and Sichuan opera masks off the exhibition stands and placing them directly in the streets.
The inheritors are no longer the kind of "exhibits" that just perform through glass. They wander among the crowd, playing with children and teaching puppetry skills to young people.
The reason why intangible cultural heritage is alive is that it is no longer "given" to the public, but has grown back into its daily life.
Those "hard" words in planning
Look at those templates, "condolence" is one of them, "send" is also one of them, and "carry forward" is also one of them. These are all verbs, and they are all actions performed by the subject in response to the object.
Does it feel like completing a to-do list?
I prefer the gameplay in Wuhan Yulong Island Community.
They don't call it "sending Spring Festival couplets", they call it "receiving blessings in the New Year".
The calligraphy enthusiast wrote there, while the residents waited nearby. After finishing writing, they dried their ink and chatted.
Next to them are people who guess lantern riddles, make candied haws, and print red envelopes.
There is also a "resident opinion collection station" for everyone to provide suggestions to the community.
What kind of activity is this?
These are the days.
At that moment, no one was "carrying forward traditional culture", but everyone was living a traditional life.
There is a huge difference between these two states.
People who write plans should ask themselves:
Do the interactive links you design encourage the elderly to cooperate according to your process, or do they Genuinely make him smile at that moment?
Of those budget items you wrote, is it possible that one of them is reserved for “accidents”?
For example, set aside five minutes for the old man who suddenly wants to sing a song, and set aside a table for the sanitation worker who wants to write Spring Festival couplets himself but has never held a writing brush.
Innovation Trap
I have seen many corporate plans mention "lucky draw" and "talent show".
It’s not that it can’t be done, it’s just that for which holiday can’t these things be used?
Shennongjia has set up a "patting and flattering" check-in point during the Spring Festival this year, at Lake No. 5 of Dajiu Lake.
The name may sound childish, but tourists went crazy and gathered to take pictures.
That's what young people do - they don't want to be right, they want to be interesting.
There is also the facial painting activity on Guanlan Street.
Children's faces were painted with paint, parents took photos nearby, and Guan Gong and Sun Wukong appeared in the community activity room.
Rebirth of intangible cultural heritage?
Don't worry, it's just fun and happy.
However, it was precisely because of fun that those facial paintings were still hung on the wall by children for many days to come, and they were pointed at.
This is called "living inheritance."
I actually want to say
Don’t treat activities as tasks.
Don’t treat participants as the audience.
Don't mistake excitement for success.
The most touching moments are often not in the process.
It was the old man whose hands were shaking when he wrote the word "Fu". The light in his eyes when he raised his head after writing. It was the blind aunt who said "You are here again" when the grid member walked into the door. It was the child's silly smile when he put the mask on his face for the first time.
How to write a budget for these?
It’s just that if you actually witness them, then your planning will no longer be filled with a lot of XXXX yuan of content to be filled in, right?
It will become a piece of temperature that can be remembered.
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