I recently looked through a set of relevant data on domestic mobile phone shipments, and I had a lot of feelings. There was a time when all the friends around me used Motorola, Nokia or Samsung. These three brands could be called the solid iron triangle in the mobile phone market. At that time, if domestic mobile phones could squeeze into the corner of the counter, it would be considered a pretty good situation. But look, the situation has changed now. The situation has changed. Domestic mobile phones have not only squeezed out foreign brands, but their internal competition has also become extremely fierce. A ranking that appeared in May this year made me deeply feel that the overall pattern of domestic mobile phones has really changed.
Why did the giants of the past become lonely?
When I think about it, Motorola was acquired, Nokia went bankrupt, and Samsung gradually retreated in the country. This series of things happened quite quickly. Many people blame the rise of Apple for this, but I think this is only part of the story. The process of domestic mobile phones eroding market share one by one is actually more critical, but the effect is only gradual. Apple's life has not been smooth in recent years. The strong offensive of domestic mobile phones has made Cook deeply worried. A recent report released by Xuri Big Data explains this situation very clearly.
The top ten patterns of domestic mobile phones
According to Xuri Big Data, there is data on domestic mobile phone shipments in May this year, and the top ten list is extremely interesting. Huawei ranks first, with a quantity of 18.08 million units. This number is really scary, but not simple. Xiaomi ranks second, with a quantity of 12.3 million units. OPPO ranks third, following Xiaomi with 11.98 million units. Transsion mobile phones, with a shipment volume of 8 million units, are in fourth place, with a shipment volume of 7.3 million units. Vivo is in fifth place; Lenovo, which shipped 3.51 million units, is in sixth place; TCL (including Alcatel and BlackBerry), which shipped 2.9 million units, is in seventh place; ZTE, which shipped 910,000 units, is in eighth place; Hisense, which shipped 540,000 units, is in ninth place; Meizu, which shipped 510,000 units, is in tenth place. In May, just these top ten phones sold nearly 70 million mobile phones. If Apple claims that it is not in a hurry, it must be false.
Why did Hisense mobile phones break into the top ten?
The one on this list that surprised me the most was actually a Hisense mobile phone. Many people may still focus on Hisense home appliances such as TVs and air conditioners. However, Hisense's ranking among the top ten domestic mobile phones this time does not rely on luck. After the financial crisis of Gionee mobile phones, many offline channel dealers urgently needed to find a reliable brand to take over. At this time, Hisense increased its investment in offline channels, allowing those original Gionee channel providers to regain their confidence and choose Hisense. The timing was extremely precise.
Having said that, Hisense will not be able to gain a foothold if it relies solely on channels. During last year's World Cup in Russia, Hisense's large-screen laser TV made the brand remembered by global audiences. Moreover, Hisense products have already been recognized by European and American standards. In terms of mobile phones, Hisense continues to invest in functions such as AI voice, AI video, and AI photography, and has accumulated solid technology accumulation. Therefore, rather than saying that Hisense is a dark horse, it is better to say that it has accumulated a lot of experience and is worthy of its name.
People around me started to choose Hisense
A few months ago, a friend changed his mobile phone to a Hisense phone. At that time, I didn't pay much attention to it, and I was thinking about why I chose this brand. However, during this period, news about Hisense mobile phones increased more and more, and more and more people used them. It was only then that I really took a closer look. In the field of mobile phones, there are groups such as "fruit fans", "pollen" and "rice fans". Nowadays, the term "kelp" has begun to be widely mentioned. Users express their attitude through their own actions, which fully proves that there is something about this product that can touch people's hearts.
The next stop for domestic mobile phones
This data on the top ten rankings of domestic mobile phones shows that domestic mobile phones are no longer a team running behind others in the past. Head brands such as Huawei, Xiaomi, OPPO, and vivo have established a firm foothold, and "new faces" like Hisense can also carve out a way with technology and channels. ;Whether Apple will follow in the footsteps of Motorola and Nokia, no one dares to guarantee at the moment, but one thing is clear: the internal competition of domestic mobile phones will only become more intense, and for consumers, this is definitely a good thing. Having more choices is always much better than being monopolized by one or two brands.
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