National Day holiday Just after the holiday, the complaints about travel souvenirs in WeChat Moments and Weibo have not stopped.
Many people have noticed that after traveling to more than half of China, the bamboo carvings, wooden combs, jade, and silk they bought are almost all carved from the same mold.
This “nationally unified” souvenir phenomenon has Tianjin The major attractions are equally outstanding.
There are very few creative gifts that can really show the local characteristics of Tianjin, except for the twists that can be seen everywhere.
Strolling around the scenic area shops, they are all old faces
The well-known netizen "Mubei Mubei" complained on the Internet that he was in Tianjin and visited many scenic spots, hoping to buy unique things as souvenirs. However, he found that the things sold in stores could be purchased at the supermarket near his home or on the Internet.
As a tourist, Mr. Zhao also expressed the same feeling. He believes that the meaning of a souvenir is that when you see it in the future, you can recall the joy of traveling at that time. If the items you buy back are exactly the same as those in other places, then there will be no special impression on the attraction itself.
Many tourists now have this idea. Everyone is willing to spend money, but they are unwilling to spend money on many featureless industrial products that will be left at home to gather dust.
To develop souvenirs, you must first let go of old ideas
Yifeng District Liu Jiapeng from the operations department shared a successful case.
During the first half of this year, relying on the unique architectural features of small western-style buildings, they specially sought out a professional design company and carefully created a variety of small-style western-style building models.
These models sold particularly well during the National Day holiday, far exceeding original expectations.
This shows that as long as we grasp the unique characteristics of the scenic spot, such as the small Western-style buildings in Yifeng District, it can not only increase tourism revenue, but more importantly, it can enable tourists to take home the cultural impression contained in the scenic spot, which can play a very good publicity effect.
Wang Chen, another person in charge of a tourism company, said that nowadays, many tourist attractions adhere to a rather old-fashioned concept, blindly believing that the core is to rely on tickets to obtain income, and they have not paid enough attention to the development of tourist souvenirs. They just wholesale and purchase some conventional small commodities that can be seen everywhere, and then sell them.
In fact, tourists have a very strong demand in this regard. If it can be properly developed, the income from souvenirs has the potential to become an extremely important source of income for the scenic spot.
Behind the small souvenirs lies the great culture of the scenic spot
Netizen "Jiang Fengwumian" gave a very vivid example.
Almost everyone who travels to New York will buy a tiny souvenir of the Statue of Liberty and then bring it back.
This shows that there is a tourist souvenir that is truly successful and its value is definitely not just the economic benefits it creates.
It is more like a cultural symbol, which can vividly convey the unique local artistic style and cultural taste.
Professor Xu Hong from the Department of Tourism at Nankai University also holds the view that related tourist souvenirs, in terms of their essential characteristics, naturally have two different attributes. Specifically, on the one hand, they belong to the category of commodities, and on the other hand, they are also a form of carrying culture.
It can even be said that an excellent souvenir is a living business card of an attraction, or even a testimony to the image of an entire city.
Tianjin is extremely rich in historical and cultural resources, and there are unique stories and connotations behind many scenic spots.
When developing products, scenic spots need to pay more attention to exploring their own profound history and unique culture, and use those outstanding cultural elements, distinctive cultural symbols, and iconic landscape architecture as creative materials.
Only by exploring the culture of Jinwei can you take away real memories
If you want to make tourists willing to spend money and be able to recall the wonderful time spent in Tianjin with souvenirs many years later, the most important thing lies in the word "characteristics".
Regardless of the shape of the western-style buildings in Yifeng District, there may still be innovative products with Tianjin cross talk, clay figures, Yangliuqing paintings and other related elements in the future. As long as they can truly reflect the unique charm of an area, there is no need to worry about no one else buying and paying for them.
So for scenic spot managers, should they continue to sell that kind of featureless currency, or should they spend energy creating their own cultural products? The answer to this multiple-choice question is actually very clear.
Only when tourists can truly take away all the culture of Tianjin can Tianjin spread its tourism image in the longer term and the business of scenic spots can be more sustainable.
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