On June 7, Kaixuan Road in Xuhui District, Shanghai, presented a very lively and unusual situation. Mr. Liang Shaoxi, the founder of Dickson Furniture and the chief designer, came to the Shanghai stop of the "Liang Shaoxi Home Decoration China Tour" in person. It was also the end of the event for Dickson's 20th anniversary in Shanghai.
This designer, who has decades of experience, had to complete the house space planning and design for five families within five hours, with a total area of more than 1,200 square meters.
As soon as the news came out, many Shanghai owners who were worried about decoration made a special trip to see with their own eyes how fast the legendary so-called "speed design" can be.
After 20 years of persistence, Dixin has taken root in Shanghai with quality
As early as 1995, Dickson Furniture entered the Shanghai market. At that time, many families' requirements for furniture were still at the level of "just being usable".
However, Dixin has consistently followed the high-quality route from the beginning. With its fine production technology and solid use of materials, it has gradually taken root in the hearts of Shanghai consumers.
Dickin's Shanghai Head Office, located in Xuhui District, just celebrated its 10th anniversary this year.
At the scene, an old customer named Mr. Chen said that he was already a "hardcore fan" of Dickin. Every time he moved to a new home, he would buy a set of Dickin furniture, and the one he was using now was already the fifth set.
He summed up many reasons: the design concept is indeed based on the needs of users, and it feels very smooth to use; the materials selected are very particular, and solid wood, metal, glass and plates are perfectly combined with each other; the service is impeccable. If there is a problem with the furniture that has been used for more than ten years, just make a phone call and someone will be sent to come to repair it.
He is the general manager of Dickin's Shanghai store, his name is Liang Jun. According to Liang Jun, Dickin has provided services to nearly 8,000 households in Shanghai over the years, and many of those customers are second- and third-generation customers.
Industrialization of home decoration shortens the decoration cycle by three-quarters
How boring are traditional home furnishings?
From design to construction to the arrival of soft decoration, it takes at least half a year to eight months.
The industrialization model of home decoration proposed by Dixin directly compressed the construction period to about one and a half months, shortening the overall period by three-quarters.
At the event site, Liang Shaoxi used the model house to explain, so that the guests could intuitively experience the charm of decorating a house like assembling a car.
The semi-finished products are pre-made in the factory and only need to be installed on site to shape them. Not only is the efficiency high, but the environmental protection and quality are also more stable.
What’s even more exciting is that the overall cost is about 35% lower than traditional home decoration.
Ms. Xu Peng, the dealer who came here, came all the way from Harbin. She expressed emotion that Dickin's insistence on quality has made customers come to the door on their own initiative. If the same kind of shiny furniture material is taken to other factories, it will not be able to produce the texture that Dickin has.
Use the family dinner to convey the concept of life and get along like a family
On the day of the event, celebrations such as opening champagne and releasing balloons were originally arranged. However, in view of the shipwreck on the Yangtze River, Liang Shaoxi made the decision to keep everything simple and to observe a moment of silence for the lives that have passed away.
This sincerity actually made the atmosphere warmer.
Later, at the Dickson family dinner, Li Heng, chairman of Zhongyi Holdings, was also among them, as was the vice president of Sina Leju, and the deputy general manager of NetEase's real estate department. These entrepreneurs and media people, together with old customers, sat in the restaurant of the model room of the Shanghai head office, enjoying dinner together like a family.
Liang Shaoxi said that Dixin hopes to provide high-quality furniture to those who have worked hard and achieved success in their careers. He firmly believes that hard work will be rewarded.
This simple concept was passed on to everyone present through a home-cooked meal.
Starting from Shanghai, Dixin’s future is worth looking forward to
The Shanghai station is the second event of "Liang Shaoxi's Home Decoration Tour in China".
At the last stop in Harbin, there was a flagship store. It only opened for one month, and the sales it achieved were equivalent to the sales of retail stores for a whole year.
Dickson Furniture was once an inconspicuous and unknown small workshop, but now its products are widely sold in more than fifty countries, and it is making strides at the forefront of the furniture industry.
Liang Shaoxi recalled the past when he came to Shanghai in his early years and expressed that he was touched by the quality of Shanghai watches and Phoenix bicycles. Dickin's pursuit of quality has the same connection with this city.
There are still eight events to participate in in the future. Is the "95-point quality" proposed by Dickson the limit or a new starting point? I believe time will give the answer.
Those Shanghai families who are rushing for decoration not only pursue quality, but also do not want to spend too much time. For them, the industrialization of Dickson home decoration is indeed worth a second look.
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